HTS Brand Guidelines

Start here

Who we are, in short

Harris Technology Services delivers integrated digital and physical protection for businesses — cloud-managed, AI-enabled, and supported by people. Everything in this guide exists so that materials carrying our name look like they came from the same company.

Brand attributes

Security-first
Modern and technical
Trustworthy and calm
Clear, not cluttered
Proactive support mindset

Voice & tone

Professional, direct, reassuring. Plain language over jargon — define acronyms on first use. Partner-oriented ("we help you…", "recommended approach…") rather than sales-heavy. Be specific: name the action and the expected outcome.

Naming

Write Harris Technology Services in full on first mention, then HTS. Never "Harris Tech", "H.T.S.", or "hts" in running text. The legal entity name is Harris Technology Services.

01 — The Logo

The mark and how to place it

The HTS logo is a stacked lockup: a circular circuit mark above the HARRIS wordmark. Use it as supplied. Do not rebuild, retype, or separate the elements without written approval.

Approved variants

Each variant is shown on the background it is intended for.

Primary — Navy

HTS-NOBKGRND-BLU.png

Default. Use on white and light neutral backgrounds. This is the correct choice for documents, letterhead, and light slides.

Primary on light gray

HTS-NOBKGRND-BLU.png

The same file on #F1F4F9 panels. Contrast stays well above requirement, so no alternate file is needed.

Reversed — White

hts-logo-white.png

Required on navy, photography, and any dark ground. Never place the navy logo on a dark background.

Reversed on gradient

hts-logo-white.png

On the Vision gradient, the logo and all accompanying text are white — no exceptions.

Clear space

H H H H

Keep clear space on all four sides equal to the cap-height of the H in the HARRIS wordmark. Nothing enters this zone — no text, rules, images, page edges, or other logos.

The shortcut: the H cap-height is 19.8% of the logo's total height — round to one fifth. A logo placed 200 px tall needs a 40 px margin on every side. The shaded squares in the diagram are drawn at exactly the H cap-height.

When in doubt, give it more room, never less.

Minimum sizes

Shown at actual size. The circle mark sets the limit, not the wordmark — the circuit traces merge into a solid blob well before the HARRIS letters become hard to read.

COMFORTABLE MINIMUM160 px wide · 139 px tall

ABSOLUTE MINIMUM100 px wide · 87 px tall

TOO SMALL58 px wide — traces merge

For print, hold 25 mm / 1 in wide at 300 dpi as the floor. Below that the traces fill in on press even when the file is high-resolution.

Gap No horizontal lockup exists

The logo is supplied only as a stacked lockup, which needs about 100 px of width to hold together. Navigation bars, email signatures, and letterhead rules typically allow 40–60 px of height — around 58 px wide — where the circuit detail collapses, as the third example shows. For constrained horizontal space, request a horizontal lockup from HTS Marketing rather than shrinking the stacked version. Do not build one yourself by separating the circle from the wordmark.

02 — Misuse

What not to do

Every example below is a real rendering of the actual logo file — not a description. If a layout you are producing resembles any of these, it needs to change before it ships.

✕

Don't stretch

Never scale width and height independently. Hold Shift, or lock the aspect ratio.

✕

Don't compress

Squashing to fit a space is the most common violation. Resize the space instead.

✕

Don't recolor

Navy or white only. Not your brand color, not a seasonal color, not a gradient.

✕

Don't rotate

The logo sits level. No angles, no arcs, no vertical stacking of the wordmark.

✕

Don't add effects

No drop shadows, bevels, glows, outlines, or strokes of any kind.

✕

Don't use low contrast

Navy on a dark or busy ground. Switch to the white logo, or add a clean panel behind it.

✕

Don't reverse onto light

The white logo needs a dark ground. On light tints it disappears.

✕

Don't outline

Adding a keyline to force visibility changes the mark. Fix the background instead.

✓

Correct

Supplied file, original proportions, full clear space, high-contrast background.

03 — Color

Palette

Navy carries the structure. Action Blue is an accent, used sparingly. Everything else is neutral. Values below are the authoritative reference — sample from here, not from a screenshot or a PDF.

Core brand colors

HTS Navy

Primary — structure, headings, buttons

HEX: #0D2152
RGB: 13 · 33 · 82
CMYK: 84 · 60 · 0 · 68

Action Blue

Accent — icons, rules, highlights

HEX: #00B8EB
RGB: 0 · 184 · 235
CMYK: 100 · 22 · 0 · 8

Neutral Gray

Body copy

HEX: #4A4A4A
RGB: 74 · 74 · 74
CMYK: 0 · 0 · 0 · 71

Light Gray

Page and panel backgrounds

HEX: #F1F4F9
RGB: 241 · 244 · 249
CMYK: 3 · 2 · 0 · 2

Accessible text variants

Action Blue and the status colors are vivid by design and do not carry enough contrast for small text. Use the brand color for fills, rules, icons, and large graphics — and the variant below whenever the color has to be readable as text, a link, or a small control.

Deep Blue

Links and text — replaces Action Blue

HEX: #00799B
RGB: 0 · 121 · 155
CMYK: 100 · 22 · 0 · 39

Success

Confirmations, healthy states

HEX: #16803D
RGB: 22 · 128 · 61
CMYK: 83 · 0 · 52 · 50

Warning

Cautions, pending states

HEX: #9B6406
RGB: 155 · 100 · 6
CMYK: 0 · 35 · 96 · 39

Error

Failures, destructive actions

HEX: #DE1313
RGB: 222 · 19 · 19
CMYK: 0 · 91 · 91 · 13

Measured contrast

WCAG 2.1 AA requires 4.5:1 for body text and 3:1 for large text and UI boundaries. These are computed values, not estimates.

Foreground	Background	Ratio	Verdict
Navy #0D2152	White	15.48:1	Pass
White	Navy #0D2152	15.48:1	Pass
Gray #4A4A4A	White	8.86:1	Pass
Action Blue #00B8EB	Navy #0D2152	6.68:1	Pass
Deep Blue #00799B	White	4.99:1	Pass
Deep Blue #00799B	Light Gray #F1F4F9	4.53:1	Pass
Action Blue #00B8EB	White	2.32:1	Text: no
Bright Green #22C55E	White	2.28:1	Text: no
Bright Amber #F59E0B	White	2.15:1	Text: no
Sky #38B6FF	Navy #0D2152	6.86:1	Pass

Vision gradient

linear-gradient(135deg, #3B41C5 0%, #A855F7 50%, #EC4899 100%)

Reserved for hero banners and title slides. It is a device, not a brand color — do not pull individual stops out of it for charts, icons, or type. All content on the gradient is white.

Dark backgrounds

#38B6FF ON #081633

On dark grounds, Action Blue is replaced by Sky #38B6FF, which holds 7.93:1 against deep navy. Body text becomes #C7D2E6 and surfaces lift to #0D2152. This page uses that system — switch your device to dark mode to see it.

Legacy palette — do not use

HTS rebranded ahead of the current website. These are the previous brand colours. You may still encounter them in older documents, vehicle graphics, printed signage, and in the supplied logo artwork itself. Match the palette above, not these.

Legacy Navy

Former primary — still the ink colour of current logo art

HEX: #1A4173

Legacy Blue

Former secondary

HEX: #537196

Legacy Blue Gray

Former tertiary

HEX: #8DA0B9

Legacy Light Gray

Former surface tint

HEX: #C6D0DC

Known The supplied logo is the old navy

Current logo artwork renders #1A4173, the legacy navy, not #0D2152. Placing it directly on a #0D2152 header or slide puts two slightly different navies side by side. Until corrected artwork is issued, prefer the white logo on navy for that situation, or set the logo on white or light gray. Corrected artwork is in progress — ask Marketing before producing anything at scale.

Provisional CMYK values

The CMYK figures above are mathematically converted from RGB and are supplied for reference only. They have not been approved against a press proof. For offset, screen, embroidery, signage, or vehicle wraps, request confirmed separations from HTS Marketing before running production.

04 — Typography

Two faces, by context

HTS uses Lato for customer-facing material and Inter for software interfaces. Both are licensed under the SIL Open Font License — free to use, embed, and redistribute, including commercially. Nothing needs to be purchased to produce HTS materials.

Primary typeface

Inter

Headings, body, UI, and print — everything. From rsms.me/inter or Google Fonts. Fallback: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif

Logo wordmark only

Lato Black Italic

The HARRIS wordmark is set in Lato Black Italic. It is not a brand text face — never set body copy, headings, or slide text in Lato. Listed only so the logo can be extended correctly. Also SIL OFL.

Monospace

SF Mono

Code, data, technical identifiers, and the small uppercase labels used throughout this guide. Stack: "SF Mono", Menlo, Consolas, Monaco, monospace

Type scale — shown at actual size

H1 / Page title32 px · 700 · 1.2

Integrated protection

H2 / Section24 px · 600 · 1.25

Managed detection and response

H3 / Subsection20 px · 600 · 1.25

Configure PSA callbacks

Body16 px · 400 · 1.5

We monitor, maintain, and secure the systems your business runs on — so your team can work without interruption.

Small / Caption14 px · 400 · 1.5

Figures reflect the trailing twelve months ending 30 June 2026.

Label / Eyebrow11.5 px · 600 · mono · .16em

Service Delivery

Weights in use

Four weights only. Avoid Light and Thin — they break down at small sizes and in print.

Aa

400 REGULAR

Aa

500 MEDIUM

Aa

600 SEMIBOLD

Aa

700 BOLD

Setting rules

Headings in Navy #0D2152; body in Gray #4A4A4A.
Keep body measure between 60 and 90 characters per line.
Title case for H1 and H2; sentence case for H3 and below.
Never set body text below 14 px, or 16 px in form inputs.
Use descriptive headings — "Configure PSA Callbacks", not "Setup".

05 — Co-Branding

Showing our mark next to yours

Partner lockups, joint proposals, event signage, and sponsor walls all follow the same construction. Any co-branded asset requires written approval before publication.

PARTNER
LOGO

Do Construction

✓Separate the marks with a 1 px vertical rule in #C9D2E0, set to the height of the taller mark.
✓Leave clear space equal to the H-height on both sides of the rule — never less.
✓Balance the marks by visual weight, not by pixel height. Optical parity beats measured parity.
✓Place HTS on the left when HTS is the supplier or host; on the right when the partner is the host.
✓Use one background for both marks, and pick the logo variants that suit it.

Don't Common errors

✕Merge, overlap, or interlock the two marks into a single graphic.
✕Place a partner mark inside the HTS clear space zone.
✕Recolor the HTS logo to match a partner palette.
✕Imply a legal relationship — joint venture, merger, endorsement — that is not in a signed agreement.
✕Use the HTS mark larger than the partner's to suggest seniority without agreement.

06 — Permitted Use

Trademark and permission

The HTS name, logo, and marks are the property of Harris Technology Services. This section states what you may do without asking, and what requires written approval first.

No approval needed

Referring to HTS by name in factual, accurate text.
Using the supplied logo, unmodified, to identify HTS as your vendor, supplier, or service provider.
Reproducing HTS-authored documents that already carry the mark.
Listing HTS in a customer, partner, or vendor directory.

Written approval required

Press releases, case studies, or testimonials naming HTS.
Any co-branded material, lockup, or joint campaign.
Merchandise, apparel, signage, vehicle wraps, or promotional items.
Advertising or paid placement that includes the HTS mark.
Use of the mark in a product name, domain, social handle, or app icon.
Any modification of the mark, including new color variants.

Terms. Permission to use the HTS marks does not transfer ownership and may be withdrawn at any time. Use must not imply endorsement, partnership, or certification that is not established by a signed agreement. On withdrawal, remove the marks from circulating materials within 30 days. Direct all approval requests to sales@harristechnologyservices.com.

07 — Applications

Worked examples

Reference implementations for the surfaces that come up most often.

Email signature

Morgan Harris

Chief Technology Officer

Harris Technology Services

991 S Bolmar Street, West Chester, PA 19382

Sales / Main 1-877-877-9080 · Support - 1-877-877-2508

www.hts.pro

Document footer

Harris Technology Services (HTS) · www.hts.pro · Support: support@hts.pro

Canonical business details

Legal name	Harris Technology Services
Tagline	Custom digital and physical protection for your business.
Web	www.hts.pro
Support	support@hts.pro · 1-877-877-2508
Sales	sales@harristechnologyservices.com
Mailing	991 S Bolmar Street, West Chester, PA 19382
Public office	5 W Gay Street, Suite 202, West Chester, PA 19380 · Walk-ins welcome
Hours	Monday–Friday, 9:00 AM–5:00 PM ET

08 — Downloads

Download the logo

Take the files from here rather than pulling a logo out of a website, a slide deck, or a previous project — those copies are usually the wrong colour, the wrong variant, or too small.

Navy logo

Transparent PNG. Use on white and light backgrounds.

1080 px wide 72 KB 400 px wide 49 KB 200 px wide 19 KB

White logo

Transparent PNG. Required on navy, photography, and the gradient.

1474 px wide 155 KB 400 px wide 28 KB 200 px wide 12 KB

Everything

Both variants at every size, in one archive.

Logo pack 323 KB

Typefaces

Both are SIL Open Font License — free to use, embed, and redistribute, including commercially. Nothing to purchase.

Inter — body and UI rsms.me/inter Lato — wordmark only latofonts.com

Approvals

Co-branding, press releases, case studies, merchandise, signage, and any modification of the mark need written approval before production. Allow five business days.

Request approval sales@harristechnologyservices.com

Not for print There is no vector logo

The file named HTS Logo Vectorized.svg is not vector artwork — it contains four embedded bitmaps and zero editable paths. Every candidate file HTS holds was checked: that SVG, four Illustrator banner files, both logo PDFs, and the master TIF. All are raster. The highest-resolution artwork that exists anywhere is 1080 × 1080 px.

The downloads above are correct for screen, office documents, slides, and email — but not for signage, vehicle wraps, embroidery, or offset printing. For those, contact Marketing: the mark is being redrawn as true vector. Do not let a vendor upscale or auto-trace a PNG.